Bio
At 17, I volunteered for the military to learn what it means to serve something greater than myself. In university, I dove into psychology and sociology, driven by a need to understand why people do the things they do—or don’t. For a while, I ran an addiction research lab, denying smokers their fix in the name of science. Then, in a plot twist, I packed a bag of vinyl records and spent a year DJ’ing and backpacking through Latin America, chasing basslines and maybe a better understanding of myself.
When I returned, I found my rhythm in advertising—a chance to use creativity to connect science and technology with people. That spark grew into a career of integrated campaigns that still deliver results today. But it wasn’t until I reconnected with the value of service that I discovered my true creative superpower: empathy.
Empathy is what fuels me. It’s what keeps me up at night, imagining how creativity and design can tackle injustice, inequality, and empower communities. It’s why I bring people together—ideas, passions, and purpose—to make the complex simple, the inaccessible meaningful, and the invisible seen.
Expertise
Social Impact - Interactive Writing + Design - Concept Copywriting - Campaign Development - Cultural Marketing - UX Writing - Brand Development - Creative Direction - Multi-channel Marketing - Keynote + Pitch Presentations - Team Building & Leadership - Agency + Vendor Management - Music Production + Supervision - Licensing + Partnerships - IP Creation - Advertising
Education
MBA / Berlin School of Creative Leadership / Completed thesis on artificial intelligence and artiststic reputation.
BA / University of Connecticut / Completed thesis on the impact of birth order on extroversion
Patents
Apple Design Patent > D1055917 / Wearable device with graphical user interface
Apple Design Patent > D1030751 / Wearable device with graphical user interface
Awards
PRIVACY > D&AD Shortlist Digital Writing / One Show Shortlist Website / Webby’s Shortlist Digital Design
REFUGEE NATION > Cannes Lions Bronze / Cannes Lions Grand Prix for Good / Cannes Lions Titanium / Cannes Lions Gold, Silver, Bronze / One Show Gold Pencil Design / One Show Gold Pencil Cross Platform / D&AD Yellow Pencil Outdoor / D&AD Wood Pencil Integrated / D&AD Wood Pencil PR / NY Festivals Grand Prize Design / NY Festivals First Prize Design / NY Festivals First Prize PR / One Show Best of Show / One Show Best of Category Cross Platform / One Show Best of Category Design
FREEDOM VOICES > Webby Winner in Native Advertising / Webby People's Voice Winner in Native Advertising / Webby People's Voice Winner in Experimental & Innovation / Cannes Lions Shortlist in Promo & Activation / Clio Awards Finalist in Best Social Media
Guest Lectures
Harvard University / Indiana University / Wenzhou Kean University (China)
Resume
NVIDIA > Associate Creative Director, 2024 – present
Partners with cross-functional teams on integrated strategy for AI, chips, and developer platforms
Concepts narrative-driven, cross-channel work for keynotes, events, digital content, and social
Translates complex technologies into clear, human-centered storytelling that resonates with broad audiences
Collaborates closely with executive leadership, PR, and engineering to unify voice and platform consistency
Uses social listening and trend analysis to shape culturally relevant, reactive creative
APPLE > Senior Manager, Writing, 2019 – 2024
Led conceptual and strategic copy for high-profile product, values, and global launch campaigns
Presented regularly to senior leadership, aligning insights, narrative direction, and creative approach
Mentored and managed creative teams and agency partners to execute cohesive, high-impact work
Partnered on Apple Watch storytelling from product launch to keynotes and health innovation campaigns
Built inclusive writing toolkits that influenced company-wide voice and narrative tone
EDELMAN NY > VP Creative Director, 2017 – 2019
Created integrated brand storytelling across organic social, influencer, and executive channels
Led campaigns built around cultural insights, live news cycles, and reputation management
Co-developed frameworks for always-on reactive storytelling, used by global account teams
Drove brand content strategy for Fortune 100 clients across tech, healthcare, and public affairs
OGILVY NY > Associate Creative Director, 2013 – 2017
Creative lead on The Refugee Nation—honored with 100+ global awards including Cannes Grand Prix
Crafted campaigns across digital, print, film, and experiential for clients like IBM, J&J, AMEX, and Coca-Cola
Specialized in turning behavioral insight and complex strategy into award-winning creative
CENTRON COMMUNICATIONS > Group Copy Supervisor, 2009 – 2013
Expanded the agency into digital and social, introducing tech-forward storytelling for scientific brands
Mentored junior writers and partnered with account and strategy teams