PRIVACY. THAT’S APPLE.
Privacy technology is complex. Our job was to make it intuitive. We let app icons tell their own privacy stories—transforming Apple’s “Privacy by Design” principles into a playful, interactive experience. I led a cross-functional team of writers, designers, and developers to bring it to life. Every detail reinforced Apple’s core value: privacy isn’t a service, it’s a promise. The result? A 330% spike in site traffic and coverage in 54 news stories across 9 countries—for a page that’s typically ignored, yet remians a global standout.