Apple Wearable Device Patent / 2024 / D1055917, D1030751
BLACK UNITY COLLECTION
Since 2021, Apple has released the Black Unity Collection, a special edition watch band and face honoring Black History Month. Designed by Black creatives and allies, the collection celebrates truth, power, and solidarity through the colors of the Pan-African flag—red for the blood that unites the African Diaspora, black for the people, and green for the Motherland’s natural wealth. After the social justice movement in the US, I joined this team as storyteller, shaping the cultural narrative and driving messaging across product marketing, packaging, PR, philanthropy, and retail. Through Apple’s Racial Equity Initiative, the collection supports donations that expand opportunities for Black, Hispanic/Latinx, and Indigenous communities worldwide.
