wear your music > guitar string bracelets
Wear Your Music takes used guitar strings from famous rockers, and turns them into designer jewelry to raise money for charity. My job is to help the owner-run business connect with a music-centric, youth market that wants to wear sustainable jewelry that rocks. Over the years, I've served as strategy consultant to the CEO and a maker to the brand. Here's a few pieces I worked on for them, the print ad below ran in Rolling Stones Magazine. See what the brand is up to now at www.wearyourmusic.org.