Creative Director :: Writer :: Pirate

TALKS

 
 
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COPYTHINKING

FOR CREATIVE LEADERS

GIL KURUNERI, MBA CANDIDATE. BERLIN SCHOOL OF CREATIVE LEADERSHIP

 

A LITTLE TALK ABOUT BIG IDEAS

In my one hour presentation I dive into the mythology of how creatives develop groundbreaking creative platforms and why people identify with them. This talk blends principals of psychology, culture, and the scientific method into an agile blueprint for the future of creative teaming. Drawing on more than a decade of experience as an advertising copywriter living and working in New York City, I blend principals of psychology, culture, and the scientific method into a practical narrative that students and practitioners can apply to their work. I’ll take you behind the scenes of my work the infamous Pirate Team; the highly-awarded, yet secretive, collective of creative leaders working to make positive change. Using a triad of storytelling, practical exercises, and case studies, I bring to life the role Copythinking plays in helping my teams invent culture-shifting campaigns that are re-defining our approach to creativity.

APPEARENCES

Harvard University - April 2019
Indiana University Kelley School of Business - September 2018
Wenzhou Kean University School of Design, China - May 2018
Kean University Michael Graves School of Architecture - October 2017
University of California Berkeley, USA - November 2016