CREATIVE DIRECTOR > EDELMAN NY MBA CANDIDATE >
BERLIN SCHOOL OF CREATIVE LEADERSHIP
My career in advertising began with an invitation to apply my background in science and creativity to launch platforms that continue to drive brand stories today. After several years of delivering ROI for brands, I decided to harness my creativity to help others. Today, I develop purpose-driven campaigns for corporations, brands, and institutions that aspire to address injustice, inequality, and social empowerment.
I believe in agile teaming as a new model for innovating and delivering high quality creative work. I’ve been perfecting this method with the Pirate Team: an global collective of creatives that have produced several culture-shaping campaigns. Most notably, The Refugee Nation. Our iconic orange & black Refugee Nation Flag was inspired by a life jacket and is currently on display at design museums around the world, including the MoMA (New York) and the V&A (London).
Creativity is part of everything I do. Whether it’s finding a third life for leftovers, or discovering new ways for technology to empower people to lead change, I practice the values that I preach: we’re at our best when we use creative power for the good of humanity.
Copywriting - Campaign Development - Cultural Marketing - Brand Development . Creative Direction - Multi-channel Marketing - Keynote & Pitch Presentations - Team Building & Leadership - TV & Film Production - Music Production & Supervision - Licensing & Partnerships - IP Creation
Top 100 Black Creative Changemakers (DotsUK), Cannes Lions Grand Prix, Cannes Lions Titanium, Cannes Lions Gold, Silver, and Bronze. One Show Best of Show, One Show Gold Pencil, NY Festivals Best of Show, D&AD Yellow and Wood Pencil, Webby People's Choice, Clios.
Copythinking: In my one hour presentation I dive into the mythology of how creatives develop groundbreaking creative platforms and why people identify with them. This talk blends principals of psychology, culture, and the scientific method into an agile blueprint for the future of creative teaming. Drawing on more than a decade of experience as an advertising copywriter living and working in New York City, Gil blends principals of psychology, culture, and the scientific method into a practical narrative that students and practitioners can apply to their work.