Creative Director :: Writer :: Pirate
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Redefining the All-American family

 
 

HP > reinvent mindsets

The All-American Family Portrait: When HP wanted to explore today’s modern family, we devised a social experiment with a simple premise: “what does an ‘all-American’ family look like in 2018?”.  To find out, we recruited a diverse group of Americans and asked them to create a family portrait. We discovered that there’s still a big difference between the picture many of us have of the “typical” American family and the reality of American families today.

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